Look at any major brand’s website and you will notice a common denominator amongst them.  If you were to actually do this, you would notice expensive looking sites, compulsive branding, excellent conversion techniques, and calls-to-action, but look for something else… Video!

“Video Marketing,” or “Web Videos” have grown exponentially over the last couple years and are the next wave of digital marketing, not only available to BIG companies, but also to small-to-medium sized businesses.

The advent of broadband Internet, more affordable video production equipment and software has led way for professional web video production.  Large companies still pay $50,000-$100,000 for a short promo video. But, there are some amazing, and affordable (insert LANE Media & Productions’ selfish plug here) video production companies that are blazing a trail in Internet marketing, and making it within reach for the everyday business.

A short, :30-3 minute video can be utilized on your website to convert more web traffic into customers by engaging them, and not making them read through laborious text to learn about you and/or your company. These videos can go on Facebook, Yelp!, Google Places, QR codes, and just about anywhere online. Video also has incredible power to help you rank better in all the major search engines, like Google, Yahoo!, and Bing.  Videos can help you rank better with Video Search Engine optimization, or VSEO, which is achieved by the creation and submission of XML video sitemaps, and is the only way a search engine can index the content within a video. 

The web is your company’s first impression, and you only have seconds to capture someone’s attention. Video will be the most clicked on element of your home page, and you will see the limitless marketing abilities it offers from day one.

Jack Lane brings eight years of profitable, online marketing experience to LANE Media & Productions. Understanding that online video is the future of the Internet, Jack set his goals on creating an affordable HD video production house and marketing group catering to businesses and professional groups. LANE Media & Productions has produced over 200 web videos for Fortune 500 companies, and small-to-medium sized businesses alike. Contact Jack directly at: jack@lanemp.com.